ALAA 'LULI' YASSIN
FOUNDER & CREATIVE DIRECTOR
Every space we design unfolds a unique narrative. My journey to the interior design industry started with a journalistic background. After earning a Masters in Journalism, I interviewed well-known designers and wrote for home and lifestyle magazines in the beautiful Muskoka & Georgian Bay area, Toronto's cottage country.
Wanting to pursue my passion for design further, I decided to combine my storytelling skills with further design education. This is when I discovered a unique approach to creating spaces that convey compelling stories and evoke emotions. With a keen eye for detail and a commitment to authenticity, our team curates purposeful designs that stand the test of time. We prefer focusing on natural materials that highlight artisanal craftsmanship. I believe each project is a reflection of a story waiting to be told.
As a team, we are known for our quick ability to capture our clients' preferences and expectations. We follow a streamlined process to elevate both residential and small commercial spaces. Take a look at our previous work and let's have a discovery call about your project.
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- Luli
AWARD WINNER:
Emerging Professional
We're honoured to have been selected for the Silver prize by the Decorators & Designers
Association of Canada (DDA)
Emerging Professional in 2021.
AWARD WINNER:
Best Kitchens Under 50K
We're honoured to have been selected for the Bronze prize by the Decorators & Designers
Association of Canada (DDA)
Best Kitchens under 50K in 2020.
Check out our House and Home Online Feature in Partnership with
LG Canada